water-activated for you + the planet

Waterless, eco-conscious beauty products designed to add a little brightness to your routine while being kind to the planet

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Go waterless

Because (water)less is more

Most haircare products contain up to 90% water and come in a wasteful plastic bottle.

We took the water out and completely reimagined what a shampoo should be.  No water means a more concentrated formula, which translates to less packaging and less waste.

It's easy to use and makes me feel good about one less plastic bottle in the shower. Slowly replacing all of them, one by one. On my second container and won't go back.

Marissa G.
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I am using my third container (no bottle! no plastic! And no mess!) of these shampoo tabs. I love the way my hair feels. Not only am I happy about not buying and tossing a plastic bottle, I really, genuinely like how this shampoo works in my hair. They are very portable and easy to use. The whole experience is great!

Lisa O.

It's true that it doesn't have the same waxy feel that many people experience when trying to switch to shampoo bars which is incredible.

Kim R.