We’re a small company with a big mission.
The equivalent of one garbage truck full of plastic is dumped into the sea every minute, and over 550 million plastic shampoo bottles end up in landfills every year. We want to help put an end to plastic shampoo bottle waste, give you healthier hair, and make waterless haircare the new norm.
We proudly do things a little differently.
Here’s what we’re doing and why it makes a difference
We chose cleaner ingredients
Our products are designed to clean and nourish the hair - without the use of harsh chemicals. We don’t use any SLS, sulfates, parabens, phthalates, or silicones.
Our ingredients are:
• Vegan friendly
• Sulfate-free
• Palm oil-free
We took water out of the equation
Conventional shampoo is up to 80% water. Why package and ship plastic bottles filled with mostly water, when we can add our own right in the shower?
Zero water means:
• Zero plastic
• Zero harsh preservatives
• Zero water waste
We ship sustainably
All of our products are shipped to your door using only the most earth-friendly materials. All of our shipping materials (right down to our shipping labels) are:
• Made of 100% recycled materials
• Curbside recyclable
• Plastic-free
We’re anti-plastic
Our shampoo tabs come packaged in paper tubes instead of plastic bottles.
All of our packaging is:
• 100% recyclable
• Biodegradable
• Backyard compostable
CREATED WITH PASSION
Mirage was created by a small, female-founded team with big goals. We were founded on the belief that going plastic-free shouldn't have to mean sacrificing great hair. Our goal is to make it easier to live a more sustainable, intentional life and we don’t just talk the talk - we are constantly striving to do better in our daily lives, and are obsessed with creating products to help others do so too. We commit to always listen, learn, and hold ourselves accountable - because the future of our planet depends on it.
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